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Experience and Background

Professional Experience

Digital Communications Manager
New Jersey LCV

August 2023 - Present

  • Skillfully creates content for six social media platforms that fit New Jersey LCV’s brand and fulfills grant goals

  • Drafts and strategizes email segmentation for our list of over 20,000 members including a monthly newsletter, development emails, action emails, and cultivation emails.

  • Track, analyze and report on performance on social media platforms using tools such as Sprout Social and Facebook insights.

Marketing and Communications Intern 
Princeton Hydro

  • Lead content creator for the firm's social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Tiktok)

  • Produced and edited video content that fit the firm’s voice and goals.

  • Co-wrote blogs that spotlighted important partners and company milestones. 

August 2021 - June 2023

Communications and Social Media Coordinator

Bonner Leadership Program

  • Created weekly newsletter and other marketing materials that reached students and faculty.

  • Analyzed and reported social media presence, engagement, and effectiveness on all platforms.

  • Led weekly meetings of 30+ students and supervisors.

September 2018 - May 2021

Webmaster

League of Women Voters of the Greater New Brunswick Area

  • Updated social media pages and WordPress site.

  • Created engaging and educational content to encourage citizens to vote.

  • Improved social media presence through delegating tasks to interns. 

December 2019 - May 2021

Social Media Intern 

AMF Media

May 2021 - August 2021

  • Creates relevant video content for TikTok and Instagram Reels. 

  • Closely keeps track of social media analytics to optimize social media platforms. 

  • Works closely with a team of 5 to coordinate to create a cohesive content calendar for social media platforms.

Extra Curricular Activities

Social Media Chair

Latin American Womxn's Organization

  • Maintained social media presence and engaged audiences with pop culture related content.   

  • Creates promotional content for events and announcements.  

  • Planned cultural and professional events for general body members.

September 2019 - May 2021

Tutor

Youth Empowerment Services

September 2017 - March 2020

  • Conducted one-on-one tutoring sessions for elementary-age pupils in various subjects such as Math, English, etc.  

  • Created tracking system for students’ tasks and homework.

  • Lead weekly discussions and reflection sessions with students.

©2023 by Andrea Rojas.

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